Sell with Luma
Sell smarter.
Prepare, price, and present your home with a team that knows what buyers notice — and can coordinate the work that makes a difference.
Seller services
Everything it takes to sell well.
A strong sale starts long before the sign goes in the yard. We’ll help you get the details right, from the first walkthrough to the final signature.
Pricing & listing strategy
A pricing recommendation grounded in recent sales, current competition, and your home’s condition — plus a plan for timing your launch.
Preparing your home
A room-by-room walkthrough with clear advice on what to fix, what to refresh, and what to leave alone.
Repairs & cosmetic updates
Paint, flooring, lighting, landscaping, and repairs — coordinated by our team so you don’t have to manage it yourself.
Professional photography
Photography, floor plans, and media that show your home the way buyers will remember it.
Listing marketing
A polished listing, thoughtful copy, and marketing designed to reach the right buyers in your neighborhood and beyond.
Transaction management
Offers, negotiation, inspection response, and every deadline through closing — handled with care and clear communication.
Pre-sale improvements
Put your best house forward.
Most brokerages can tell you what to fix. We can help you get it done. Because we have construction experience in-house, we can recommend improvements with a realistic sense of cost and timing — and coordinate the work where it makes sense.
Paying for pre-sale work
Some projects may be structured for payment at closing, under a separate agreement. Not every home or project qualifies — we’ll let you know early whether it’s available for yours.
- 01
Walk-through
We tour the home together and talk about your goals, timing, and budget for preparation.
- 02
Recommendations
You get a short, prioritized list: what’s likely worth doing before listing and what probably isn’t.
- 03
Scope & schedule
For work you choose to do, we define the scope, provide pricing, and set a schedule that fits your list date.
- 04
Work completed
Our team coordinates the work and keeps you updated, so you can focus on your move.
- 05
Photograph & launch
Once the home is ready, we photograph it, finalize pricing, and bring it to market.
- 06
Negotiate & close
We manage offers and the transaction through closing — including any arrangements made for pre-sale work.
Seller consultation
Let’s talk about your home.
Tell us a bit about the property and your timing. We’ll follow up to schedule a walkthrough — no obligation.
Questions
Seller FAQ
Do I have to make improvements before selling?
No. Some homes sell best as-is. We’ll give you an honest recommendation, and the decision is always yours.
Can pre-sale work be paid for at closing?
For some properties and projects, pre-sale work may be structured for payment at closing under a separate written agreement. Eligibility depends on the property, the scope of work, and other factors — we’ll tell you upfront whether it’s an option for your home.
Are pre-sale improvements included in the listing commission?
No. Improvements are a separate service with their own agreement and pricing.
How soon can work start?
It depends on scope and our current schedule. We’ll give you a realistic timeline before you commit to anything.